Emaar promotes innovation and new ideas, especially those from the employees – the true business experts. Emaar believes that the employees understand the business and therefore encourages them to suggest ideas on how processes can be streamlined, customer satisfaction enhanced and cost savings strengthened via the Employee Suggestion Scheme called Afkaarna.

Emaar also ensures high quality standards for each of its products and services while working to deadlines and with efficiency and speed. This is supported by a unique Performance Management system.

Executing and delivering results is also important for Emaar, which meets international industry standards and benchmarks. Emaar has acquired and maintains several noteworthy awards and certifications including the ISO 9001:2008 quality certification and ISO14001:2004 environmental certification and the prestigious Dubai Quality Award.

Emaar won the ”Best Developer in the Middle East and North Africa” honour at the 2009 Euromoney Real Estate Awards. Emaar also won top laurels as “Best Developer in the UAE” and ”Best Developer in Saudi Arabia.”

Other laurels include the Middle East Business Global Competitiveness Excellence Award 2009, the first-ever Euromoney Gulf Real Estate Award for Best Overall Developer in the UAE as well as Best Residential Developer in the UAE.